Your business has grown. Your brand needs to catch up.
I help founders stop making it up as they go along.
Turning your brand into a clear, usable source of truth, so teams, partners and agencies can work confidently, without everything coming back to you for approval.
You’re in the right place if…
Your business is growing, but your brand lives in people’s heads - not on paper.
You’re working with agencies, freelancers or new hires and there’s no single source of truth.
You’re losing time approving everything because no one knows what “on brand” actually means.
You want clarity, not another deck you’ll never use.
Nodding along enthusiastically?
How we can work together
Whether you need clarity on paper, senior brand leadership in your team, or content that actually performs, I work at the intersection of strategy and execution.
Fractional Head of Brand
Senior brand leadership without the full-time hire.
I join your team as your brand guardian — shaping strategy, overseeing execution and keeping everything on brand as you scale.
Brand Strategy
For growing businesses who need brand clarity on paper - not just in their heads.
We define your purpose, positioning and personality and turn them into a clear source of truth your whole business can use.
Content Creation
High-performing organic and paid social content, created with brand and strategy baked in, not added on afterwards.
Why hire a brand strategist?
Brand clarity means…
Faster, more confident decision-making
Consistent marketing without constant oversight
Clear direction for partners, agencies and future hires
A brand that supports growth, rather than slowing it down
And it doesn’t need to be complicated to work.
Brand building doesn’t need more frameworks or fluff.
I strip things back to the fundamentals - purpose, positioning and personality - and turn them into something your business can actually use.
Testimonials
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Saher Bhatti, Founder, Lawful London
“We worked with Jenni on our social and brand strategy. Jenni helped us learn who our customer really is and how we should be communicating with her through tone and voice and also through content. She took a holistic approach to content and provided solid strategic guidance regarding what we should be doing and when which is important as a small business as doing everything, all at once it is not always necessary or feasible and Jenni’s pragmatic approach helped us to focus on specific areas at a given time, rather than feeling like we needed to do it all. Jenni is organised, thorough and a great extension of our team.”
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Annabelle Davis, Director, LBJ Jewellery
“Jenni is a real professional and it was a pleasure and privilege to work with her. She has an amazing way of understanding the brief and aligning herself with my vision and makes branding digestible and exciting.
She has an incredible attention to detail and is very structured, managing your time efficiently to get the important things done. She's brilliant and I would (and have) recommend her services to anyone if you want to build a brand you're proud of.”
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Edward, Founder & CEO, LoveCrafts
”Jenni’s thoughtfulness and creativity have played a pivotal role in so many huge LoveCrafts milestones. She delivered impactful strategic brand work that we’re looking forward to grow over the coming years, lead the Private Label brands through some of their most impactful years and spearheaded successful brand campaigns.
We owe Jenni a huge thank you for all the hard work, dedication and smiles she has given to us over the years. She has consistently been a shining example of what it means to be a smart, kind, maker. We’re all looking forward to seeing her sprinkle magic over more brands in the years to come.”
Getting to know me
I’m Jenni Rowe-Macleod (pronounced ma-cloud) a brand strategist and fractional Head of Brand working with growing businesses who want clarity, consistency and momentum. I sit comfortably between strategy and execution, helping founders define their brand and actually use it day to day.
Find out more here.