Fractional Head of Brand
Senior brand leadership, without the full-time hire.
Not every growing business needs a full-time Head of Brand but many need the thinking, experience and oversight that comes with one.
As a Fractional Head of Brand, I join your team for one or a few days a week as your brand guardian. I sit at the intersection of strategy and execution, shaping the brand while making sure it’s properly applied day to day.
This can be an interim solution while you hire, or a longer-term way to access senior brand expertise without the overhead.
This works well if:
You’re scaling and need brand leadership, fast
You’re hiring for a brand role but need an interim solution
Your team needs clearer brand direction and governance
You want strategic thinking that actually gets implemented
What this can include:
Owning and evolving brand strategy
Acting as the go-to for brand decisions
Overseeing agencies and freelancers
Supporting launches, campaigns and growth phases
Ensuring consistency across channels and touchpoints
The result:
Clear brand ownership
Stronger execution across teams
Fewer bottlenecks
A brand that keeps pace with your growth
Saher Bhatti, Founder of Lawful London
“We worked with Jenni on our social and brand strategy. Jenni helped us learn who our customer really is and how we should be communicating with her through tone and voice and also through content. She took a holistic approach to content and provided solid strategic guidance regarding what we should be doing and when which is important as a small business as doing everything, all at once it is not always necessary or feasible and Jenni’s pragmatic approach helped us to focus on specific areas at a given.“