Brand Strategy Projects
Brand strategy for growing businesses who need clarity on paper - not just in their heads.
When your business is scaling, brand decisions multiply fast. New partners, new hires, new agencies and suddenly everything comes back to you because there’s no single source of truth.
That’s where brand strategy comes in.
I work with growing businesses to clearly define their purpose, positioning and personality, and turn them into a practical brand book your whole business can actually use.
This isn’t about creating a deck that sits in a folder. It’s about buying brand clarity so that decisions become easier, faster and more consistent.
This is for you if:
Your business has grown and your brand hasn’t quite caught up
You’re working with external partners and messaging feels inconsistent.
You’re fed up approving everything because no one knows what “on brand” means
You want clarity that supports growth, not slows it down
The Process
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We’ll get clear on why your business exists, what you stand for and what genuinely matters to you so your brand is rooted in something solid, not trends or guesswork.
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We’ll define who you’re for (and who you’re not), the problem you solve and why someone should choose you over the alternatives. This becomes the anchor for your messaging, marketing and growth decisions.
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We’ll translate who you are into a clear brand personality — how you sound, how you show up and how people experience your brand across every touchpoint.
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I’ll package everything up into a functional, practical Brand Book for your team, partners and agencies to use so that your brand is applied consistently.
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Depending on your needs, I can also oversee the development of your tone of voice and visual identity working alongside my trusted creatives and/or can create a creative brief for agencies to start your brand marketing campaigns.
What you’ll get
Clarity & Confidence
When you know exactly what your brand is for, what you’re against and why, the world is your oyster! A clear brand strategy will give you the confidence to make decisions and give you more time to focus on running the business.
Deeper Audience Insight
Having purpose is great! But only if your audience cares too. We’ll delve deeper into what’s important to your customer and how your product or offering helps them in their lives in a way your competitors don’t.
Efficiency in your Marketing
If you don’t know what you’re trying to say or how, your message isn’t going to land as efficiently as it could. Before you invest time and money in more marketing, it really pays to ensure what you’re saying is going to land well. We’ll make sure it does.
Adam Game, Founder, Cook & Butler
“We had the pleasure of working with Jenni on our brand strategy. It was exceptionally well-structured, blending theory with hands-on activities, Jenni's interactive approach fostered a collaborative atmosphere, where ideas flowed freely, and we felt empowered to contribute. Her guidance was insightful, and she provided personalised feedback that was both encouraging and constructive.
What truly set her workshop apart was Jenni's genuine investment in our success. She took the time to understand us, our values, mission, and goals, tailoring her guidance to suit our unique needs. Jenni's support has far exceeded our expectations, providing valuable feedback and additional resources that have continued to guide us in our rebrand. Her genuine enthusiasm for our success and willingness to go the extra mile truly sets her apart.”
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A brand strategy is essentially the details of how a brand builds it’s identity and favorability with its existing and future customers. Imagine your brand strategy as the foundations holding up your building (your brand).
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If any of the following resonates with you, it’s likely you do…
You have a great product or business idea but can’t seem to get it going.
Your brand has evolved since inception and making business decisions has become trickier.
Your marketing feels inconsistent and you’re unclear on what to message to your customers.
You’re keen to invest more in marketing but you’re unsure where to start or what creative direction to take.
Brand gets stick for being a bit “lofty” and intangible, but name any brand you love and I’m sure the reasons aren’t just because of the functional benefits.
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Brand strategy is a great investment that will last you for years. It’s not a quick fix. Your purpose can last you as long as 5 years depending on your product, with your positioning and personality lasting 2 years before you may want to look at whether it still feels right based on your product offering.
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You certainly can, but as with any service, hiring an experienced pair of hands will help make the process quicker, easier and less stressful, ensuring you walk away with the clarity you were hoping for. If you’re at the start of your journey and budget is super limited, book the Empower Hour with me and I’ll point you in the right direction of some resources to get the basics sorted.